Personal Data Policy

Personal Data Policy –

This policy applies to the handling of the personal data which This Is Cool Stuff gathers about you that may, for example, come to us via our websites (including social networks belonging to third parties), electronic mail, SMS, telephone, stores, registration forms and in other contacts with us and from generally available information.

We are attentive to your personal privacy concerns. This policy governs how we gather, use and protect information about you and how you can exercise your rights. Kindly contact us if you have any questions or viewpoints with regard to this personal data policy.

With reference to the law, we refer below to the General Data Protection Regulation, GDPR) and other applicable Swedish data protection regulations.

What information do we gather about you?
By “personal data”, we mean information that pertains to you and which can identify you.

In this personal data policy, the terms “personal data” and “information about you” are used synonymously and interchangeably.

Normally, you can make use of our web page without providing us with any information. On some pages, you will be requested to provide information, for example, in connection with the comments section, or if you register to receive electronic newsletters.

The personal data about you that are collected can be:
Personal and contact information – such as your name, address, e-mail and telephone number, demographic information (such as date of birth, age, sex, geographical location, favourite products and leisure interests) and, when it is clearly justified with regard to the purpose of the handling or importance of a secure identification, also personal ID numbers.

Economic information – all the products purchased link leads to a third-party website where you can view the products in detail and information needed for an order or which you use to make a purchase, e.g., debit or credit card details. lies completely with the third party application and so we are not liable with the error or the information that they collect.

Technical details about your device or internet-connection – e.g., IP addresses, cookies, geographical locations, and log-in details.

Information about your user behavior – such as your searching patterns and activities on your web page, your response time for pages and how you use our services.

User-generated information – the content that you personally register, submit or publish, e.g., in connection with comments to posts, subscriptions to newsletters and content that you share with us by uploading to our web site or on social networks (where you allow the network to share with us), such things as texts, video clips, and photographs.

Purpose and legal basis:
One of our primary purposes is to be able to offer you good products and services by customizing services and providing better services with more relevant content. We use the information we gather in order to be able to provide you with information about products you demand, but also to get to understand our customers better. In order to achieve this, we conduct inter alia customer surveys. Furthermore, we analyze the information about our customer’s demographic and geographical circumstances, interests and behaviors based on the information we obtain from our website or other services; this process is known as profiling. Customer and market analyses, as well as processing for statistical purposes, are conducted on an aggregate level and are not intended to identify individual customers.

Legal basis: Legitimate interest :
We may use information about you in order by means of postal mail, e-mail, SMS/MMS or by telephone to send you newsletters, inform you of new products, campaigns, offers, competitions and other information about our products and activities that we offer and which we believe can be of interest to you. Thus, we may use the information about you for direct marketing purposes, including profiling, provided that you have not instructed us not to do so. However, to the extent that you do not have a customer relationship with us or have not had one in the past twelve months, we will only use your information for electronic direct marketing if you have consented to such. Your personal data can also be used for interest-based advertising on the internet via us or via the digital advertising networks with whom we cooperate, and which in certain cases can be customized to your personal interests based on the information we have collected by means of profiling.

You may at any time object to us using your personal data for direct marketing purposes by contacting us in the manner described in Section 11, or directly in our electronic dispatches.

Legal basis:
Legitimate interest or consent (provided that nothing else has been expressly stated in connection with the collection of your personal data).

This Is Cool Stuff’s legitimate interest in handling the aforementioned personal data is in being able to offer you a better purchasing and customer experience and to provide you with personally customized offers and other relevant information.

Information about cookies:
We use cookies, electronic images and similar tracking techniques on our web site and in our e-mail communication. For more information about how we use cookies and similar techniques, read our cookie information here

To whom do we submit your data?
We handle your data with the greatest care, and your data are only used by us.

Your rights:
According to the law, you are entitled to request information about the personal data we have about you once you have identified yourself and have clearly indicated what information you wish to receive. Such a request shall be made in writing, be signed by one’s own hand and be sent to the address as indicated below in Section

We will as soon as possible and within one month address your request. In those cases where we cannot fulfill your request, we will notify you about this and indicate the reasons why.

If you find that the information about you is incorrect or incomplete, in a manner limited to what is prescribed by law, you are entitled to turn to us with a request for a correction. We will correct or update the information about you as soon as it is reasonably possible.

How long do we save your personal data?
We save your personal data only as long as is necessary for the purposes pursuant to this personal data policy or as long as it is required according to law or contract. Your personal data are deleted or rendered anonymous when they are no longer relevant to the purposes for which they have been collected or no longer required by law or contract.

What do we do to protect your information?
In order to prevent unauthorized access, use, modification, destruction or disclosure, we have implemented suitable and reasonable standards to protect and secure the information about you that we handle. The measures are taken in order to prevent unauthorized or illegal handling of the information about you, as well as the unintentional loss or destruction of, or damage to, this information.

Link to other web sites:
Please note that this web site may feature links to other web sites. This means that if you follow such a link, you will be visiting other web sites that are subject to other regulations concerning privacy protection than those set out in this personal data policy.DoubleClick DART Cookie :

DoubleClick DART Cookie

  • Google, as a third party vendor, uses cookies to serve ads on
  • Google’s use of the DART cookie enables it to serve ads to our site’s visitors based upon their visit to and other sites on the Internet.
  • Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at the following URL –

Our Advertising Partners
Some of our advertising partners may use cookies and web beacons on our site. Our advertising partners include …….
Commission Junction
Yahoo! Publisher Network
These third-party ad servers or ad networks use technology in their respective advertisements and links that appear on and which are sent directly to your browser. They automatically receive your IP address when this occurs. Other technologies (such as cookies, JavaScript, or Web Beacons) may also be used by our site’s third-party ad networks to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on the site. has no access to or control over these cookies that are used by third-party advertisers.

Third Party Privacy Policies
You should consult the respective privacy policies of these third-party ad servers for more detailed information on their practices as well as for instructions about how to opt-out of certain practices.’s privacy policy does not apply to, and we cannot control the activities of, such other advertisers or web sites. You may find a comprehensive listing of these privacy policies and their links here: Privacy Policy Links.
If you wish to disable cookies, you may do so through your individual browser options. More detailed information about cookie management with specific web browsers can be found at the browsers’ respective websites.

Changes to the personal data policy:
This personal data policy may be updated by us. If substantial changes to this personal data policy are made, we will notify you by placing a clear message on the web site or in some other required manner. We encourage you to read through this personal data policy in order to remain informed of how we handle your personal data.

Complaints and claims:
If you feel that the handling of your personal data has been conducted in an incorrect manner, we ask you to contact us as soon as possible. We will get the issue rectified soon.

If you have any questions regarding the policy or our personal data handling, please contact us via email below.